How much does it cost to use a B2B meeting marketplace?

Common pricing structures

Per-meeting or per-qualified-lead model: You pay only when someone books. Ranges from a few dollars to hundreds per meeting depending on deal size and vertical.

Flat monthly subscription: Usually $500–$5,000+ depending on features and meeting volume. Works better if you're running a steady program.

Success-based (take rate): Platform takes a small percentage of deals closed through it. Rarer but becoming more common.

How to choose

If you're starting out with low volume, per-meeting pricing is lower risk. If you're committing to 20+ meetings monthly, subscription often costs less. Avoid long contracts until you know the platform works for you. Ask about hidden costs: seat limits, lead limits, or export fees.