What should you actually track when running a B2B meeting program?

The metrics that matter

Meetings completed vs. booked: 30% of booked meetings often don't happen. Track both numbers to spot reliability issues.

Outcome per meeting: Did it convert to a qualified lead, partnership agreement, or dead end? A marketplace is only valuable if meetings lead somewhere.

Time from meeting to decision: How long between the call and a yes/no? Slow cycles (90+ days) might mean your meeting matcher isn't qualifying well enough.

What not to obsess over

Don't optimize purely for meeting volume. Ten low-quality meetings are worse than two solid ones. Also don't spend weeks on custom dashboards—most platforms and simple spreadsheets give you what you need.